About Us

About Proactive Risk Services, LLC

As the son of an Air Force medic, step-son to former Green Beret, and nephew to WWII fighter pilot, I come from a long family history of service. After two overseas duty stations, my desire to serve took me in a different direction.

As a second-generation agent, I became familiar with the insurance business at a young age. Over the course of his 30-year career my father, Robert, created amazing relationships with his clients. His work/life balance was impeccable, and he always felt it was an honor to be in the business of serving others.

Over the years as my entrepreneurial spirit developed, I have a thorough understanding of the unique Client-to-Agent relationship dad spoke about while here on Earth. I have learned that it takes a significant amount of time and successful conversations to earn the trust of those who conduct business with you.

There are a lot of imposters in the insurance industry. For some, their financial greed transforms people into a number. No better time than now must we remain vigilant in our availability for others and extend a helping hand when others are in need or have experienced turmoil.

Proactive Risk Services stands strong to adhering to our core values in any given situation. We are founded on people-focused principles and motivated by providing genuine care to our insureds. We believe in the Servant-style of Leadership, value hard work, and create actionable solutions for our customers.

With the right combination of experience, education, and expectations, our ultimate goal is to help our customers understand how to, “Protect What Is Yours”.

Welcome to Proactive Risk Services!

Very Respectfully,

Russell “Russ” Emerick
President, Proactive Risk Services, LLC


John 15:13 Quote

Partner Carriers

  • American Modern
  • ASI
  • CommonWealth
  • Dairyland
  • Foremost
  • Hippo
  • Kemper Preferred
  • Kemper Specialty
  • Mendota
  • MetLife
  • National General
  • Nationwide
  • Progressive
  • Safeco
  • Stillwater
  • Travelers